Pop Culture is so crucial to your social media and marketing strategy as a business owner and/or creator...
Implementing those pop culture moments will always keep you in the right crowd and will make you a leader within your industry.
In this gen-z ran marketing world staying in the loop a.k.a "hip" is an absolute gold mine for those who use their social media accounts as their other website...
We are here to tell you exactly why staying up to date with what's hot can dramatically change your social media presence.
What is the definition of "pop culture"?
Pop culture is generally recognized by members of a society as a set of practices, beliefs, artistic output, and objects that are dominant in society at a given point in time.
So, in "gen-z terms", pop culture always has everyone in a chokehold in some way or another.
It's an integral part of the media, used as a tool for mass communication.
Used properly it tends to create unity among different groups of people, due to the underlying connection over shared interests.
Which leaves open a major opportunity to tap into those pop culture moments by piggybacking on them and using those viral moments and trends that are already gaining speed and recognition and plugging yourself/your brand into the fold.
Now let's move to HOW you can leverage those moments for your own social media success..
- Memes : customize a meme to reflect your business's products/services
-Viral Moments : piggyback off of it but tailor it to your brand
-Trends : plug yourself/your brand into the fold without forcing it
Also, make sure to keep up with the hottest celebrity and influencer events, TMZ, etc.
Here are the upcoming events that you should definitely keep in mind :
- Sneakercon : July 13th -14th, 2024
- NYFW (New York Fashion Week) : Sept 6th -11th, 2024
- VMA's : Sept. 10, 2024
- The Emmys : Sept 15th, 2024
PLEASE, remember to use all those pop culture moments to your advantage!
So now that you know much more about why pop culture is so important use this information to adjust your social media strategy a bit!
OR you can always book a 1-on-1 call with us and we will create a custom strategy for you that will set you up to see success across social media!
Use code "BLOG" to save 20% when you book your call: https://www.cliquetheagency.com/products/1-on-1-coaching-call